The Government e-Marketplace (GeM) has become a cornerstone of India’s public procurement ecosystem, helping government departments, PSUs, and state agencies digitally source products and services. With over ₹17 lakh crore+ GMV, 1.64 lakh+ buyer organisations, and over 23 lakh+ sellers and service providers, GeM is facilitating an ever-expanding catalog of procurement needs across India’s digital economy.
As the portal evolves, certain segments are witnessing exceptionally strong demand - driven by policy priorities, infrastructure needs, and post-pandemic government strategies. Here are the Top 5 Fastest Growing Segments on GeM:
1. Oxygen Gas & Cylinders (Critical Health Supplies)
The COVID-19 pandemic elevated medical and industrial oxygen to a critical national procurement priority, making oxygen gas, oxygen cylinders, liquid oxygen, and oxygen generation systems one of the most strategically procured segments on GeM.
Today, Central Ministries, State Health Departments, CPSEs, PSUs, and autonomous bodies rely on GeM for compliant, standardized, and time-bound procurement of compressed oxygen gas, PSA oxygen plants, oxygen concentrators, flow meters, and oxygen regulators, strictly aligned with BIS and IS specifications.
Even in the post-pandemic phase, demand remains strong, driven by the augmentation of public health infrastructure, disaster preparedness norms, and mandatory oxygen availability compliance across public sector institutions.
Key drivers of sustained demand on GeM:
- Policy focuses on medical oxygen security and healthcare preparedness.
- Increased adoption of PSA oxygen plants and oxygen concentrators in public healthcare facilities.
- Preference for GeM-compliant, BIS-certified oxygen manufacturers and suppliers.
2. Medical Equipment & Healthcare Products
The medical segment on GeM sees sustained procurement from Central and State Government hospitals, PSUs, and public healthcare institutions through a standardized and transparent sourcing framework.
Government buyers procure BIS-compliant medical consumables and equipment such as examination gloves, thermometers, safety goggles, patient beds, air mattresses, and infant care accessories via the GeM portal.
GeM also supports infection control and biomedical waste management through procurement of waste incinerators, biomedical waste bins, and medical disinfectant solutions, keeping this segment a high-volume and reliable sourcing category.
Growth drivers:
- Healthcare capacity expansion across states.
- Government focus on immunization support and primary care facilities.
- Long-term demand for modern medical technology and devices.
3. Furniture (Institutional & Office Supplies)
Furniture procurement on GeM is driven by large-scale office modernisation, institutional expansion, and standardised purchasing norms across Government departments, PSUs, schools, and laboratories.
GeM enables compliant, transparent, and bulk procurement of ergonomic and modular furniture through predefined specifications, ensuring procurement efficiency and quality standardisation.
High-demand items include revolving chairs, modular office and meeting tables, classroom desk-bench sets, laboratory steel furniture, notice boards, and premium office furniture systems, which are routinely procured by ministries, educational institutions, and research bodies requiring BIS-aligned quality and timely delivery.
Segment highlights:
- Modular and ergonomic furniture is increasingly requested.
- Bulk procurement for new offices/rehabilitation centres.
- Continuous requirement from the educational and healthcare sectors.
4. Fire Safety Equipment
Fire safety procurement on GeM is driven by mandatory compliance, safety audits, and disaster preparedness across Government departments, PSUs, and infrastructure projects. Buyers rely on GeM for certified, specification-driven sourcing of fire prevention and emergency response equipment.
High-demand products include fire-resistant apparel, firefighter gloves, fire and gel blankets, automatic fire-extinguishing devices, safety valves, electrical insulating mats, reflective safety kits, safety nets, ladders, and surveillance items such as convex safety mirrors.
With stricter safety regulations and expanding public infrastructure, fire safety equipment remains a high-frequency, compliance-critical procurement segment on the Government e-Marketplace.
Why it’s growing fast:
- Mandatory safety compliance across government facilities.
- Adoption of modern fire detection and suppression technologies.
- Regular tender cycles for maintenance and replacement.
5. Computers & IT Hardware
Computers and IT hardware procurement on GeM is driven by digitisation initiatives, e-governance programs, and periodic IT upgrades across Government departments, PSUs, and educational institutions. GeM enables standardized and compliant sourcing of core computing infrastructure at scale.
High-demand items include desktop computers, workstations, tablets, thin clients, monitors, printers, power cords, computer tables, and printer consumables such as toner, ink cartridges, and BIS-compliant computer paper.
With sustained focus on digital governance and IT-enabled service delivery, computers and IT hardware continue to be a high-volume, repeat procurement segment on the Government e-Marketplace.
Tech-enabled growth factors:
- Government push for digital governance and e-office initiatives.
- Increased remote and hybrid work requirements.
- Replacement cycles for older equipment.
Why These Segments Are Growing on GeM
GeM’s rapid expansion to over 10,000+ product categories and 300+ service segments enables granular procurement by government organizations.
Key reasons behind the growth of these segments include:
- Post-pandemic healthcare priorities: Public health supply chains remain a top focus.
- Digital and physical infrastructure upgrades: IT hardware and furniture are fundamental to modern governance.
- Compliance and safety requirements: Fire safety and medical standards drive repeat purchases.
- Increased transparency and ease of bidding: GeM simplifies complex procurement processes for buyers and sellers alike.
Summary
The Government e-Marketplace has evolved into India’s most critical digital procurement platform, enabling transparent, standardized, and policy-aligned purchasing for government buyers nationwide. The fastest growing segments - Oxygen Supplies, Medical Equipment, Furniture, Fire Safety, and Computers & IT Hardware - reflect the Government’s strategic priorities around healthcare preparedness, infrastructure modernisation, safety compliance, and digital governance.
These segments continue to see sustained demand due to mandatory compliance norms, post-pandemic healthcare investments, large-scale digitisation initiatives, and recurring replacement cycles across departments and PSUs. For OEMs, manufacturers, and MSMEs, aligning products with GeM specifications, certifications, and procurement trends is key to unlocking long-term government business opportunities.
Frequently Asked Questions
- Which are the fastest-growing segments on the GeM portal?
Oxygen supplies, medical equipment, furniture, fire safety equipment, and computers & IT hardware are currently the fastest-growing GeM procurement segments.
- Why are oxygen and medical procurement still strong on GeM?
Post-pandemic healthcare readiness, disaster preparedness norms, and mandatory compliance continue to drive sustained demand on GeM.
- Is GeM beneficial for furniture and IT hardware sellers?
Yes, these segments see recurring purchases due to office modernisation, educational expansion, and regular IT upgrade cycles.
- Why is fire safety equipment in high demand on GeM?
Mandatory safety audits, regulatory compliance, and infrastructure expansion lead to frequent government procurement of fire safety products.
- How can sellers leverage these growing GeM segments?
By ensuring BIS/IS compliance, completing vendor assessment, and aligning products with high-demand GeM categories, sellers can secure long-term government business.
- Where can we check popular procurement segments or other updates on GeM?
Popular procurement segments and other updates can be viewed on the official Government e-Marketplace website, gem.gov.in.